IPV Curator - Optimized Video Asset Management Within Easy Reach on AWS Marketplace

May, 21 2024

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Curator is now available in the AWS Marketplace, offering Amazon Web Services (AWS) customers a hassle-free rapid 6-week deployment to achieve native cloud editing, enhanced collaboration, and intelligent media management that leverages Amazon Rekognition.

IPV Curator is used by the world’s largest broadcasters and most recognized brands. It is the only video asset management software that enables seamless connectivity, linking Adobe creatives and marketing teams with their video content libraries in the cloud.

Ian McPherson, Global M&E Strategy Leader, Media Supply Chain at AWS, said, “We’re delighted to support Adobe creatives with direct access, management, and search of their AWS content store directly within their Creative Cloud U/I via IPV Curator. By using Amazon Rekognition, Curator can provide significant productivity gains and the ability to rapidly discover content and analytics from within media libraries.”

Curator delivers highly secured intelligent media asset management and accelerates content production by enabling creative and marketing teams to easily find and edit any of their existing video content. This leads to massive savings, elevated content reuse, and more assets to market. IPV’s AWS Marketplace listing offers a simplified procurement route for hundreds of shared customers to benefit from streamlined and uninterrupted creative workflows.

“Our AWS Marketplace listing is an exciting step as it offers customers simplified software procurement and rapid deployment, leading to early benefits for our customers,” said Daniel Mathew, Chief Revenue Officer at IPV.

Realize Business Benefits & Rapid ROI with Curator through the AWS Marketplace 

  • Increase video production productivity - through automation of manual tasks & removing the bottlenecks of downloading large video files and collaboration across teams.
  • Create new revenue streams and reuse existing video content—Curator's powerful, intelligent search combined with the latest AWS AI tools drives the repurposing of existing video by rapidly searching the archive for objects, people, or spoken word to surface video or even specific clips in seconds.
  • Activate seamless remote archive connectivity and creative working for distributed teams - enabling distributed teams to share, cloud edit, & collaborate on projects & content in real-time, all within their Adobe Creative Cloud U/I, which improves creative quality and speed of production.
  • Leverage enterprise-grade Security—Media footage is safely and securely stored with enterprise-level security measures, ensuring data is strictly controlled and always protected in a single-tenant environment.

Now that Curator is simple to access and quick to activate from within the AWS Marketplace, AWS customers can spin up nimble media asset management operations and realize a much faster return on investment. With Curator’s numerous efficiency and productivity gains, creative and marketing teams can easily search for existing videos, quickly reuse content, produce more marketing content, and realize new revenue streams.


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