Transforming Higher Education with IPV Curator: UNC Charlotte’s Success Story

In today’s fast-paced, content-driven educational landscape, universities face increasing pressure to engage prospective students, streamline operations, and optimize their growing media libraries. Video content plays a pivotal role in achieving these goals, but without a sophisticated Media Asset Management (MAM) solution, institutions risk inefficiencies that drain time, resources, and potential ROI.

When the University of North Carolina Charlotte needed to centralize their video assets for better collaboration and enhanced engagement, it turned to IPV Curator. Here's how Curator revolutionizes higher education media workflows and delivers measurable results.

Centralized Media Asset Storage and Enhanced Collaboration

Before adopting Curator, UNC Charlotte’s video assets were scattered across hard drives and cloud platforms, making it challenging for teams to find content or share resources effectively. Curator has transformed this chaos into control:

• Centralization: All video content is stored in a single, accessible repository, making collaboration between departments seamless.
• AI-Powered Search: Metadata tagging and search capabilities enable teams to locate and repurpose content instantly, saving time and avoiding lost assets.

Craig Berlin, Sr. Director of Digital Communications & Creative at UNC Charlotte, shared: "With the help of Curator, we can quickly find our video content to repurpose, and sharing content across departments is seamless."

Boosting Engagement and Recruitment

Video is a key driver for recruiting prospective students and engaging current ones. Using Curator, UNC Charlotte has accelerated video production to amplify their marketing efforts:

• Enhanced Engagement: High-quality video content across channels engages students, alumni, and prospective recruits more effectively.
• Athletic Team Promotion: Curator increases the velocity of video production for athletic programs, ensuring timely content distribution that resonates with fans and recruits.
• Cross-Platform Presence: Curator empowers teams to deliver engaging video experiences at scale across platforms, meeting students where they are.

Driving ROI on Video Content

Universities often have vast media libraries that remain underutilized. Curator unlocks the value of these archives by enabling easy access and reuse:

• Reduced Costs: Reusing existing footage eliminates the need for costly reshoots.
• Improved ROI: AI-driven workflows help UNC Charlotte maximize the value of their content, turning media into a strategic asset.

By streamlining video workflows and delivering measurable ROI, Curator helps institutions like UNC Charlotte maximize their media.

Managing Brand Consistency Across Departments

Brand control is critical for universities with multiple campuses and marketing arms. Without centralized asset management, maintaining consistency can become a challenge. Curator offers:

• Centralized Branding Assets: This ensures marketing teams can quickly access pre-approved materials for cohesive brand messaging.
• AI-Driven Efficiency: It speeds up production timelines while maintaining quality and consistency.
  
  

Unlocking the Power of Athletics in Marketing

Athletic programs serve as powerful tools for recruitment and engagement. With Curator:

• Effortless Access: Teams can quickly locate, edit, and distribute significant video assets for athletic promotions.
• Cost Savings: Efficient workflows reduce scattered storage expenses and manual collaboration expenses.
• Elevated Impact: Centralized operations maximize the reach and effectiveness of athletics footage in marketing campaigns.
  
  

Why Universities Need Curator

Without a centralized video asset management solution, universities risk inefficiencies that lead to lost ROI, fractured collaboration, and brand inconsistency. Curator’s transformative power lies in its ability to:

• Centralize video storage and enhance interdepartmental collaboration.
• Drive ROI through improved access and reuse of content.
• Boost engagement with students, alumni, and recruits through high-quality, scalable video experiences.

As Craig Berlin explains: "Curator helps us turn video content into a seamless, collaborative process, making it a vital tool for our university's growth."