--- title: Why Industry Events Matter—and Why IBC 2025 is the Place to Be description: Meet IPV Curator at IBC 2025 in Amsterdam. See how Curator 4.1 + Azure AI Foundry transform media workflows with AI metadata, smart automation, and instant access. image: https://blog.ipv.com/hubfs/tradeshow.jpg --- [![IPV-Logo-White-80x56](https://blog.ipv.com/hs-fs/hubfs/IPV-Logo-White-80x56.png?width=60&height=42&name=IPV-Logo-White-80x56.png "IPV-Logo-White-80x56")](https://ipv.com) [![IPV-Logo-White-80x56](https://blog.ipv.com/hs-fs/hubfs/IPV-Logo-White-80x56.png?width=60&height=42&name=IPV-Logo-White-80x56.png "IPV-Logo-White-80x56")](https://ipv.com) - [Curator](https://www.ipv.com/manage-your-media/) - [Curator Overview](https://www.ipv.com/manage-your-media/) - [Supercharge Adobe](https://www.ipv.com/manage-your-media/curator-for-adobe-panel/) - [Intuitive Ingest](https://www.ipv.com/manage-your-media/ingest-with-curator-connect/) - [Metadata Enrichment](https://www.ipv.com/manage-your-media/log-in-real-time-with-curator-logger-and-sports-logger/) - [Search and Discover](https://www.ipv.com/product/search-and-discover-with-curator-clip-link/) - [Analytical Insights](https://www.ipv.com/product/perform-powerful-analytics-on-your-video-content/) - [Integrations](https://www.ipv.com/curator-integrations/) - [Curator Demo Videos](https://www.ipv.com/demo-videos/) - Solutions - [Remote Editing](https://www.ipv.com/remote-video-editing/) - [Archive Management](https://www.ipv.com/archive-reuse-and-management/) - [Centralized Brand Assets](https://www.ipv.com/centralize-and-control-video-brand-assets/) - [Studio Workflows](https://www.ipv.com/studio-workflows/) - [Streaming Proxies](https://www.ipv.com/streaming-proxies-and-storage-efficiencies/) - [Content](https://www.ipv.com/resources/) - [Customers](https://www.ipv.com/customers) - [Blog](https://blog.ipv.com/?_ga=2.118961865.1178915140.1652987417-302276315.1652987417) - [Resources](https://www.ipv.com/resources/) - [Remote Editing Tutorials](https://blog.ipv.com/tag/adobe?_ga=2.118961865.1178915140.1652987417-302276315.1652987417) - [Remote Editing](https://blog.ipv.com/remote-editing-in-premiere-pro?_ga=2.106240451.1178915140.1652987417-302276315.1652987417) - [Advanced Remote Editing Workflows](https://blog.ipv.com/mamexplained-questions-answered?_ga=2.106240451.1178915140.1652987417-302276315.1652987417) - [Remote Collaboration](https://blog.ipv.com/remote-collaboration-in-premiere-pro?_ga=2.106240451.1178915140.1652987417-302276315.1652987417) - [Remote Conform](https://blog.ipv.com/remote-conform-adobe-premiere-pro?_ga=2.118953289.1178915140.1652987417-302276315.1652987417) - [Streamlining Project Bins](https://blog.ipv.com/streamline-project-bins-remote-editing-premiere-pro?_ga=2.118953289.1178915140.1652987417-302276315.1652987417) - [Search Highlighting](https://blog.ipv.com/introducing-search-highlighting-and-why-it-was-our-most-user-requested-feature?_ga=2.118953289.1178915140.1652987417-302276315.1652987417) - [Maximising Metadata with AI](https://www.ipv.com/maximising-metadata-with-ai/) - [Partners](https://www.ipv.com/partners/) - [Release Notes](https://www.ipv.com/manage-your-media/curator-release-notes/) - [Support](https://ipvltd.zendesk.com/) - [Pricing](https://www.ipv.com/pricing/) - [Book a Demo](https://www.ipv.com/book-a-demo/?utm_campaign=Website%20CTAs&utm_source=website&utm_medium=nav-cta) - Filter By Topics - Filter By Topics # Why Industry Events Matter—and Why IBC 2025 is the Place to Be August, 28 2025 ### Subscribe and stay up to date SHARE [mailto:?body=https://blog.ipv.com/why-industry-events-matter-and-why-ibc-2025-is-the-place-to-be](mailto:?body=https://blog.ipv.com/why-industry-events-matter-and-why-ibc-2025-is-the-place-to-be) ![](https://blog.ipv.com/hubfs/tradeshow.jpg) SHARE [mailto:?body=https://blog.ipv.com/why-industry-events-matter-and-why-ibc-2025-is-the-place-to-be](mailto:?body=https://blog.ipv.com/why-industry-events-matter-and-why-ibc-2025-is-the-place-to-be) ![Gabrielle Skidmore](https://blog.ipv.com/hubfs/Hubspot%20photo.jpeg) Written By [Gabrielle Skidmore](https://blog.ipv.com/author/gabrielle-skidmore) Topic [IBC News](https://blog.ipv.com/tag/ibc-news), [MAM](https://blog.ipv.com/tag/mam) In today’s fast-paced media and entertainment industry, technology and creativity evolve almost overnight. Workflows that seemed cutting-edge last year are quickly replaced by new demands for speed, collaboration, and scalability. That’s why **industry events like IBC** are more important than ever—they’re where the world’s most innovative minds come together to share ideas, showcase breakthroughs, and chart the course of what’s next. **The Power of Showing Up** While we live in a digital-first world, nothing compares to the value of being face-to-face. At events like IBC, you’re not just reading about trends—you’re seeing them unfold, testing them in real time, and speaking directly with the teams building the tools that will shape your workflows. Whether you’re a broadcaster, content creator, or media leader, attending IBC means you’re part of the conversations that define the future of the industry. **Why IBC 2025 in Amsterdam is a Must** Held in the vibrant city of Amsterdam, IBC 2025 is the global destination for media, entertainment, and technology professionals. It’s where the latest innovations in streaming, AI, production, and asset management will be on full display. For anyone serious about staying ahead, it’s the place to discover solutions that solve today’s pain points while preparing you for tomorrow’s opportunities. **What You’ll See from IPV Curator and Microsoft** This year, **IPV Curator is proud to join Microsoft at their booth (Hall 14 — 14.A70)** to showcase the next evolution of media asset management (MAM). We’re combining the power of **Curator 4.1** with **Azure AI Foundry’s generative AI** to bring capabilities that will transform how media teams work: - **Gen AI-powered multi-modal metadata:** Automatically tag, summarize, and even generate distribution-ready synopses, making your entire archive instantly searchable and usable. - **Smart agentic workflows:** Automate content creation with AI agents that can generate video, audio, and imagery to enhance creative quality and output. - **Instant access to all content:** Creatives can securely access media from anywhere, with no downloads or costly egress—ensuring speed without compromising control. This isn’t just incremental improvement—it’s a step-change in how media organizations can unlock efficiency, collaboration, and ROI from their content. **Why You Should Stop By** If you’re attending IBC, make sure to **swing by the Microsoft stand (Hall 14 — 14.A70)** to see Curator in action. You’ll get a firsthand look at how generative AI and advanced MAM workflows can give your team the tools to meet today’s timelines and tomorrow’s formats. For media teams, the difference between keeping up and leading the way often comes down to the workflows you build. At IBC 2025, we’ll show you how to build smarter ones.   [Previous Post](https://blog.ipv.com/every-brand-is-a-media-company-now) [View all posts](https://blog.ipv.com) [Next Post](https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry) ### Recommended Reading [IBC News](https://blog.ipv.com/topic/ibc-news) [MAM](https://blog.ipv.com/topic/mam) ##### [Agentic AI Solutions for Content: IPV Integrates Media Asset Management with Azure AI Foundry Models](https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry) By [Daniel Mathew](https://blog.ipv.com/author/daniel-mathew) / September 4, 2025 [Continue Reading](https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry) [IBC News](https://blog.ipv.com/topic/ibc-news) [MAM](https://blog.ipv.com/topic/mam) ##### [European Debut for IPV Curator Content Factory Extension](https://blog.ipv.com/content-factory-extension-to-adobe-premiere-pro-cc) By [James Varndell](https://blog.ipv.com/author/james-varndell) / September 13, 2019 [Continue Reading](https://blog.ipv.com/content-factory-extension-to-adobe-premiere-pro-cc) ### Subscribe and stay up to date You will only receive new articles we publish, normally once a month. ### Speak Your Mind ### Subscribe and stay up to date ### Subscribe Here! 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