Agentic AI Solutions for Content: IPV Integrates Media Asset Management with Azure AI Foundry

Broadcasters, studios, and streaming platforms, are under constant pressure to deliver more content, in more formats, across more markets - all while controlling costs and ensuring compliance.

That’s why we’re excited to announce a major milestone: IPV has integrated Curator, its Media Asset Management platform, into Microsoft’s Azure AI Foundry.

Curator is the intelligent workflow orchestration layer between Foundry’s AI models and your Azure library, automating a seamless flow of content between the two while maintaining a centralized, single source of truth in an enterprise media library. The result? A smarter, faster, and more powerful way for media customers to create content at scale and unlock the value of their existing library.

Generate more Media with Agentic & Generative AI

Today’s media companies can now scale content output without adding overhead, by using AI-created video and images within Foundry, managed through Curator’s intelligent workflow engine.

• Natural language prompts are sent directly from Curator into Foundry to generate new assets from various AI models.
• Curator efficiently streams proxy media from a customer’s Azure library directly into Foundry to be used as reference assets to generate new content, replacing the movement of large media files, which accelerates workflows and reduces costs.
• Newly created assets can be streamed directly into the Adobe Creative Cloud for final editing, without any movement of high-resolution media.

Automated Production & Distribution

 For production and distribution teams, speed and efficiency are everything. Curator’s integration with Azure AI Video Content Understanding within Foundry, enables media companies to rapidly deliver more content:

• Automated production: AI analyses content to generate titles and descriptions, identify micro-moments for trailers and highlights, and create social versions in seconds, then stream these directly into Adobe Creative Cloud for refinement and publishing.
• Multi-platform versioning: Content can be prepared in the right formats and aspect ratios for broadcast, streaming, and social media automatically.
• Compliance and brand safety: AI checks for inappropriate content and ensures regulatory standards are met before publishing.
• Localization of content: AI services accurately translate and subtitle content into multiple languages, that are culturally nuanced and locally fluent, opening new distribution opportunities worldwide.

Find & Monetize Media using Conversational AI Discovery

Traditionally, media teams spend countless hours logging, tagging, and searching for the right clips to reuse. With Curator’s integration with Foundry, those workflows are transformed with Azure AI Video Content Understanding.

• AI-powered metadata enrichment: Automatically transcribe speech, detect faces, objects, and logos, and generate rich metadata for instant search and discovery.
• Conversational AI discovery: Use natural language queries like “show me every goal by Messi in the 2022 World Cup” and instantly retrieve results.

A New Era for Media Customers

 This integration is more than a technology milestone - it’s a shift in how media companies manage, produce, and monetise their content.

“This is a game-changer for media companies. By combining IPV’s media management expertise with the power of Agentic AI and the creative capabilities of Generative AI, we’re enabling our customers to do more with their content than ever before; faster, smarter, and more efficiently.”

— Daniel Mathew, Chief Revenue Officer, IPV

“Agentic and Generative AI models within Foundry represent the next leap forward for the media industry. Together with partners like IPV, Microsoft is helping customers accelerate production, unlock new revenue opportunities, and deliver the kinds of personalised, engaging experiences that audiences now expect.”

— Simon Crownshaw, Global Strategy Lead for Media, Microsoft