--- title: "Agentic AI Solutions for Content: IPV Integrates Media Asset Management with Azure AI Foundry Models" description: Discover how IPV Curator + Microsoft Azure AI Foundry empower media teams to automate, scale, and monetize content faster with agentic AI. image: https://blog.ipv.com/hubfs/foundry%20image.png --- [![IPV-Logo-White-80x56](https://blog.ipv.com/hs-fs/hubfs/IPV-Logo-White-80x56.png?width=60&height=42&name=IPV-Logo-White-80x56.png "IPV-Logo-White-80x56")](https://ipv.com) [![IPV-Logo-White-80x56](https://blog.ipv.com/hs-fs/hubfs/IPV-Logo-White-80x56.png?width=60&height=42&name=IPV-Logo-White-80x56.png "IPV-Logo-White-80x56")](https://ipv.com) - [Curator](https://www.ipv.com/manage-your-media/) - [Curator Overview](https://www.ipv.com/manage-your-media/) - [Supercharge Adobe](https://www.ipv.com/manage-your-media/curator-for-adobe-panel/) - [Intuitive Ingest](https://www.ipv.com/manage-your-media/ingest-with-curator-connect/) - [Metadata Enrichment](https://www.ipv.com/manage-your-media/log-in-real-time-with-curator-logger-and-sports-logger/) - [Search and Discover](https://www.ipv.com/product/search-and-discover-with-curator-clip-link/) - [Analytical Insights](https://www.ipv.com/product/perform-powerful-analytics-on-your-video-content/) - [Integrations](https://www.ipv.com/curator-integrations/) - [Curator Demo Videos](https://www.ipv.com/demo-videos/) - Solutions - [Remote Editing](https://www.ipv.com/remote-video-editing/) - [Archive Management](https://www.ipv.com/archive-reuse-and-management/) - [Centralized Brand Assets](https://www.ipv.com/centralize-and-control-video-brand-assets/) - [Studio Workflows](https://www.ipv.com/studio-workflows/) - [Streaming Proxies](https://www.ipv.com/streaming-proxies-and-storage-efficiencies/) - [Content](https://www.ipv.com/resources/) - [Customers](https://www.ipv.com/customers) - [Blog](https://blog.ipv.com/?_ga=2.118961865.1178915140.1652987417-302276315.1652987417) - [Resources](https://www.ipv.com/resources/) - [Remote Editing Tutorials](https://blog.ipv.com/tag/adobe?_ga=2.118961865.1178915140.1652987417-302276315.1652987417) - [Remote Editing](https://blog.ipv.com/remote-editing-in-premiere-pro?_ga=2.106240451.1178915140.1652987417-302276315.1652987417) - [Advanced Remote Editing Workflows](https://blog.ipv.com/mamexplained-questions-answered?_ga=2.106240451.1178915140.1652987417-302276315.1652987417) - [Remote Collaboration](https://blog.ipv.com/remote-collaboration-in-premiere-pro?_ga=2.106240451.1178915140.1652987417-302276315.1652987417) - [Remote Conform](https://blog.ipv.com/remote-conform-adobe-premiere-pro?_ga=2.118953289.1178915140.1652987417-302276315.1652987417) - [Streamlining Project Bins](https://blog.ipv.com/streamline-project-bins-remote-editing-premiere-pro?_ga=2.118953289.1178915140.1652987417-302276315.1652987417) - [Search Highlighting](https://blog.ipv.com/introducing-search-highlighting-and-why-it-was-our-most-user-requested-feature?_ga=2.118953289.1178915140.1652987417-302276315.1652987417) - [Maximising Metadata with AI](https://www.ipv.com/maximising-metadata-with-ai/) - [Partners](https://www.ipv.com/partners/) - [Release Notes](https://www.ipv.com/manage-your-media/curator-release-notes/) - [Support](https://ipvltd.zendesk.com/) - [Pricing](https://www.ipv.com/pricing/) - [Book a Demo](https://www.ipv.com/book-a-demo/?utm_campaign=Website%20CTAs&utm_source=website&utm_medium=nav-cta) - Filter By Topics - Filter By Topics # Agentic AI Solutions for Content: IPV Integrates Media Asset Management with Azure AI Foundry Models September, 4 2025 ### Subscribe and stay up to date SHARE [mailto:?body=https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry](mailto:?body=https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry) ![](https://blog.ipv.com/hubfs/foundry%20image.png) SHARE [mailto:?body=https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry](mailto:?body=https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry) ![Daniel Mathew](https://blog.ipv.com/hubfs/DM%20Head%20Shot.jpeg) Written By [Daniel Mathew](https://blog.ipv.com/author/daniel-mathew) Topic [AI](https://blog.ipv.com/tag/ai), [IBC News](https://blog.ipv.com/tag/ibc-news), [MAM](https://blog.ipv.com/tag/mam), [Microsoft](https://blog.ipv.com/tag/microsoft) Broadcasters, studios, and streaming platforms are under constant pressure to deliver more content, in more formats, across more markets - all while controlling costs and ensuring compliance. That’s why we’re excited to announce a major milestone: **IPV has integrated Curator, its Media Asset Management platform, into Microsoft Azure AI Foundry** **Models.**  Curator is the intelligent workflow orchestration layer between Azure Foundry AI Models and your Azure library, automating a seamless flow of content between the two while maintaining a centralized, single source of truth in an enterprise media library. The result? A smarter, faster, and more powerful way for media customers to create content at scale and unlock the value of their existing library. **Generate more Media with Agentic & Generative AI** Today’s media companies can now scale content output without adding overhead by using AI-created video and images within Foundry, managed through Curator’s intelligent workflow engine. - Natural language prompts are sent directly from Curator into Foundry Models to generate new assets from various AI models. - Curator efficiently streams proxy media from a customer’s Azure library directly into Foundry Models to be used as reference assets to generate new content, replacing the movement of large media files, which accelerates workflows and reduces costs. - Newly created assets can be streamed directly into the Adobe Creative Cloud for final editing, without any movement of high-resolution media.   **Automated Production & Distribution** For production and distribution teams, speed and efficiency are everything. Curator’s integration with Azure AI Video Content Understanding within Foundry, enables media companies to rapidly deliver more content: - **Automated production**: AI analyzes content to generate titles and descriptions, identify micro-moments for trailers and highlights, and create social versions in seconds, then stream these directly into Adobe Creative Cloud for refinement and publishing. - **Multi-platform versioning**: Content can be prepared in the right formats and aspect ratios for broadcast, streaming, and social media automatically. - **Compliance and brand safety**: AI checks for inappropriate content and ensures regulatory standards are met before publishing. - **Localization of content**: AI services accurately translate and subtitle content into multiple languages, that are culturally nuanced and locally fluent, opening new distribution opportunities worldwide. **Find & Monetize Media using Conversational AI Discovery** Traditionally, media teams spend countless hours logging, tagging, and searching for the right clips to reuse. With Curator’s integration with Foundry, those workflows are transformed with Azure AI Video Content Understanding. - **AI-powered metadata enrichment**: Automatically transcribe speech, detect faces, objects, and logos, and generate rich metadata for instant search and discovery. - **Conversational AI discovery:** Use natural language queries like “show me every goal by Messi in the 2022 World Cup” and instantly retrieve results. **A New Era for Media Customers** This integration is more than a technology milestone - it’s a shift in how media companies manage, produce, and monetise their content. *“This is a game-changer for media companies. By combining IPV’s media management expertise with the power of Agentic AI and the creative capabilities of Generative AI, we’re enabling our customers to do more with their content than ever before; faster, smarter, and more efficiently.”* — **Daniel Mathew, Chief Revenue Officer, IPV** *“Agentic and Generative AI, applied through Microsoft Azure AI Foundry workflows, marks the next leap forward for media. In close collaboration with IPV, Microsoft is empowering customers to accelerate production, unlock new revenue streams, and deliver the personalized, engaging experiences that audiences now expect. IPV’s expertise and technology are integral to driving this transformation, ensuring that our solutions set a new standard for the industry.”* — **Simon Crownshaw, Global Strategy Lead for Media, Microsoft**     [Previous Post](https://blog.ipv.com/why-industry-events-matter-and-why-ibc-2025-is-the-place-to-be) [View all posts](https://blog.ipv.com) [Next Post](https://blog.ipv.com/mam-generative-ai-the-next-creative-superpower) ### Recommended Reading [AI](https://blog.ipv.com/topic/ai) [IBC News](https://blog.ipv.com/topic/ibc-news) [MAM](https://blog.ipv.com/topic/mam) [Microsoft](https://blog.ipv.com/topic/microsoft) ##### [MAM + Generative AI = The Next Creative Superpower](https://blog.ipv.com/mam-generative-ai-the-next-creative-superpower) By [Gabrielle Skidmore](https://blog.ipv.com/author/gabrielle-skidmore) / September 30, 2025 [Continue Reading](https://blog.ipv.com/mam-generative-ai-the-next-creative-superpower) [AI](https://blog.ipv.com/topic/ai) [IBC News](https://blog.ipv.com/topic/ibc-news) [MAM](https://blog.ipv.com/topic/mam) [Microsoft](https://blog.ipv.com/topic/microsoft) ##### [The Netflix Effect: Why Every Brand Needs a Smarter Video Library](https://blog.ipv.com/the-netflix-effect-why-every-brand-needs-a-smarter-video-library) By [Gabrielle Skidmore](https://blog.ipv.com/author/gabrielle-skidmore) / July 23, 2025 [Continue Reading](https://blog.ipv.com/the-netflix-effect-why-every-brand-needs-a-smarter-video-library) ### Subscribe and stay up to date You will only receive new articles we publish, normally once a month. ### Speak Your Mind ### Subscribe and stay up to date ### Subscribe Here! 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