Chicago, Illinois, USA – November 20, 2024 - GMA Network, the Philippines' largest broadcasting company, produces superior entertainment, comprehensive news, and information worldwide through its TV, radio, online platforms, and media-related ventures. GMA has quickly and successfully deployed IPV Curator in six weeks, which is unheard of in the Media Asset Management space.
IPV Curator, the world's leading media asset management (MAM) software, manages GMA’s extensive media library and automates video production workflows, which has increased productivity and reduced cost in the creative production process across GMA.
Curator’s intelligent media management software has enabled over 400 editors to collaborate efficiently on media production. It has also powered remote media workflows across teams and territories, providing efficiencies to the project review and approval process and increasing media quality and productivity.
By leveraging IPV Curator, producers and editors can navigate GMA’s massive video archive more easily and find existing media assets faster. GMA’s fast deployment of Curator has also expedited its cloud transformation and enabled seamless connectivity between Adobe creatives and their content libraries in the AWS cloud to achieve native cloud editing, remote collaboration, and intelligent media management.
Jan Roldan Hernandez, Head of IT Operations at GMA Post Production, said, “IPV’s six-week deployment of Curator not only allowed us to achieve ROI much faster in the process, but the speedy deployment also allowed GMA to move much quicker into the next phase of our AWS cloud transformation journey.”
GMA has utilized AWS cloud storage, which has allowed Adobe users native cloud editing via Curator's media management with intelligent search leveraged by Amazon Rekognition. This provides significant productivity gains and the ability to quickly search and discover content from GMA’s massive media library and stream directly into Adobe’s Premiere Pro.
Mark Hudson, CMO, at IPV, commented, “IPV is so proud of the partnership with GMA and work that has gone into the live deployment of Curator. The six-week deployment of a media asset management (MAM) solution is truly groundbreaking, especially with the magnitude and sheer volume of content involved”. Hudson continued, “Having all assets tagged and shifted to the cloud has led to strong benefits on how media is created, stored, accessed, and edited, which has transformed into a fully connected media supply chain without any need for interruptive downloading of content.” For more information, please visit ipv.com
About GMA
GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network. It is the flagship property of publicly traded GMA Network, Inc. The network operates across the Philippine archipelago through the GMA Regional TV department which has 7 originating stations and 46 relay stations nationwide. Its programming is also available outside the Philippines through the Philippine pay television channels GMA Pinoy TV, GMA Life TV and GMA News TV International which is available through satellite and cable TV systems worldwide.
About IPV
IPV Curator is the premier end-to-end multimedia asset management (MAM) and remote editing solution for enterprise businesses. It empowers teams worldwide to scale video production seamlessly. Curator protects production-related revenues by enabling productive remote editing, ensures brand consistency through brand asset control, improves ROI through content reuse, and optimizes storage and asset management control.
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