---
title: How a Broadcast Giant Uses AI to Monetize Their Back Catalogue
description: David Katz, a strategic lead at a broadcast giant, uses IPV to unlock decades of latent media archive value using Curator's cutting-edge AI and cloud tech.
image: https://blog.ipv.com/hubfs/image-2.png
---

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# How a Broadcast Giant Uses AI to Monetize Their Back Catalogue

 October, 3 2023

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![Mike Staniforth](https://app.hubspot.com/settings/avatar/55ded62b100c5443d164fb9ab7b0122c)

Written By   
[Mike Staniforth](https://blog.ipv.com/author/mike-staniforth)

Topic  
[AI](https://blog.ipv.com/tag/ai), [cloud MAM](https://blog.ipv.com/tag/cloud-mam), [Curator](https://blog.ipv.com/tag/curator), [AWS](https://blog.ipv.com/tag/aws), [Media & Entertainment](https://blog.ipv.com/tag/media-entertainment)

David Katz is a man on a mission; he’s been tasked with transforming major television brands like into thriving digital businesses in a rapidly evolving market.

### Monetizing a Media Archive with AI

David is a former strategic lead for one of broadcast's largest media ventures, that is the custodian of many of the most iconic US TV shows ever made.

But unlocking the latent value from decades of content is no small task and David has leant heavily on the latest AI and cloud technology, in close partnership with IPV and AWS.

Read the rest of our story about how David Katz uses Curator AI to monetize archive media at scale by making the archive highly searchable.

[![Read Now!](https://no-cache.hubspot.com/cta/default/6119296/4b5e3836-ba55-4f42-8850-0ffb6ea350dd.png)](https://cta-redirect.hubspot.com/cta/redirect/6119296/4b5e3836-ba55-4f42-8850-0ffb6ea350dd)

 

 

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<https://blog.ipv.com/the-netflix-effect-why-every-brand-needs-a-smarter-video-library>

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