---
title: How NHL Teams are Transforming Video Content with IPV Curator
description: Streamlining Video Content Management for NHL Teams with IPV Curator
image: https://blog.ipv.com/hubfs/kraken%20fall.jpg
---

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# How NHL Teams are Transforming Video Content with IPV Curator

 April, 23 2025

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![Mark Hudson](https://blog.ipv.com/hubfs/Mark%20HS.jpeg)

Written By   
[Mark Hudson](https://blog.ipv.com/author/mark-hudson)

Topic  
[MAM](https://blog.ipv.com/tag/mam), [Sports](https://blog.ipv.com/tag/sports), [Sports Media](https://blog.ipv.com/tag/sports-media), [Sports Production](https://blog.ipv.com/tag/sports-production), [Live Sports Brands](https://blog.ipv.com/tag/live-sports-brands), [hockey](https://blog.ipv.com/tag/hockey)

For NHL teams, managing video content isn’t just about storing footage—it’s about powering fan engagement, boosting sponsor visibility, and monetizing every frame. But juggling raw game footage, broadcast feeds, social clips, and compliance archives across multiple departments can feel overwhelming—especially when it’s all on tight deadlines.

**IPV Curator** changes that. As a purpose-built Media Asset Management (MAM) platform, it gives NHL teams complete control over their video content—from capture to distribution to monetization—delivering measurable ROI along the way.

The Real Challenge: Too Much Content, Too Little Time

Every game, NHL teams face the same high-speed media demands:

- **In-Arena Screens**: Powering live replays and hype moments for fans
- **Broadcast Partners**: Supplying high-quality feeds on tight turnarounds
- **Social Media Teams**: Publishing clips in real time to engage global audiences
- **Sponsors**: Delivering highlight packages with clear brand visibility
- **League Offices**: Meeting compliance and archival requirements

Behind the scenes, that means organizing hours of broadcast and raw footage, making it searchable, and getting it into the right hands—fast.

One Platform. Total Control.

**IPV Curator simplifies and accelerates all of this** with a centralized platform that streamlines content access, sharing, and storage.

- **Centralized Archive**: Every asset—raw or edited—is stored in one place
- **AI-Driven Tagging & Search**: Instantly find sponsor moments, goals, or game highlights
- **Real-Time Collaboration**: Share and update footage across departments on the fly
- **Seamless Distribution**: Deliver content to Jumbotrons, media partners, or socials in seconds

Whether it’s a clutch save, a big hit, or a sponsor shoutout, Curator helps teams capitalize on the moment with ease.

AI That Adds Value—Not Just Buzz

Integrated AI in IPV Curator goes far beyond basic tagging.

It enables:

- **Smart Content Discovery**: Search “goals by Player X” or “clips with Sponsor Y logo” and get instant results
- **Sponsor Highlighting**: Automatically flag clips where sponsors are visible during big plays
- **Rapid Reel Assembly**: Quickly stitch together highlight reels, social edits, or branded content packages

This turns hours of footage into monetizable, fan-ready content in a fraction of the time.

Real-Time Workflows That Keep You Ahead

Game night isn’t just about what happens on the ice—it’s what gets shared off it. Curator supports fast-paced, in-the-moment production:

- **Live Jumbotron Delivery**: Push real-time highlights to arena screens
- **Instant Social Content**: Post game-winning moments before the puck drops again
- **Smooth Broadcast Distribution**: Coordinate feeds and clips with national and regional media partners

With Curator, your team stays in sync, no matter how fast the action moves.

What’s the ROI for NHL Teams?

IPV Curator isn’t just a tech upgrade—it’s a financial win. NHL teams using Curator report:

- **Time Savings**: Save up to **10 hours/week** in manual video tasks, worth **$26,000/year**
- **Production Cost Cuts**: Reduce new video production spend by **30–50%**, saving up to **$150,000/year**
- **Sponsorship Uplift**: Delivering tailored sponsor content increases renewal value and ROI
- **Monetized Archives**: Repurpose historical footage for campaigns, retrospectives, or league initiatives

The result? Less manual work, more monetized content, and a system that pays for itself.

From Complexity to Opportunity

Video is the backbone of NHL fan engagement and revenue growth. With IPV Curator, teams don’t just manage content—they unlock its full potential. From AI-driven tagging to instant delivery and streamlined monetization, Curator empowers teams to move faster, work smarter, and win bigger—on and off the ice.

 

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<https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry>

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##### [Agentic AI Solutions for Content: IPV Integrates Media Asset Management with Azure AI Foundry Models](https://blog.ipv.com/agentic-ai-solutions-for-content-ipv-integrates-media-asset-management-with-azure-ai-foundry)

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##### [Why Industry Events Matter—and Why IBC 2025 is the Place to Be](https://blog.ipv.com/why-industry-events-matter-and-why-ibc-2025-is-the-place-to-be)

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[MAM](https://blog.ipv.com/topic/mam) [Sports](https://blog.ipv.com/topic/sports) [Sports Media](https://blog.ipv.com/topic/sports-media) [Sports Production](https://blog.ipv.com/topic/sports-production) [Live Sports Brands](https://blog.ipv.com/topic/live-sports-brands) [hockey](https://blog.ipv.com/topic/hockey)

##### [Every Brand is a Media Company Now](https://blog.ipv.com/every-brand-is-a-media-company-now)

 By [Gabrielle Skidmore](https://blog.ipv.com/author/gabrielle-skidmore) / August 15, 2025 

[Continue Reading](https://blog.ipv.com/every-brand-is-a-media-company-now)

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