Dear Shared Drive: We Need to Break Up

Dear Shared Drive: We Need to Break Up

It’s not me. It’s… actually, it’s you.

We’ve been through a lot together. You were there for my first client pitch video, my 47th version of a sizzle reel, and that time I accidentally deleted the wrong project folder but didn’t realize it until a week later.

But it’s time we had the talk.

Because the truth is, I’ve outgrown you. And frankly, you’re holding me back.

You Were Great—For a While

Let’s be fair. You were the low-cost, low-friction fix when our team needed somewhere—anywhere—to store all our video assets. For a while, dragging folders into a shared drive felt like a win. But now?

I’m juggling dozens of projects, editors across time zones, last-minute creative requests, and an avalanche of raw footage. I don’t have time to wonder if “Final_V6_ACTUALfinal_THISONE.mov” is really the final file.

And yet here we are. Still stuck in an unsearchable digital junk drawer.

You’re Not Built for the Work I Do

Creative teams today don’t just need storage—they need speed, structure, and sanity.

We need to:

• Instantly find the right footage from two years ago
• Share assets with external vendors—without ZIP files and email chains
• Manage multiple versions without losing track of what’s approved
• Work on proxy files remotely, then conform to high-res without a hitch
• Actually trust that our archive isn’t a black hole

You can’t give me any of that, Shared Drive. You never could.

There’s Someone Else…

I didn’t want you to hear it like this, but… I’ve met someone new.

They’re called a Media Asset Management (MAM) system. And they just get me.

With MAM, I can:

• Organize assets across projects and departments
• Tag, search, and surface clips in seconds
• Collaborate with my team in real-time—no matter where they are
• Stop wasting hours on file wrangling, and start spending time on storytelling

And if I’m being really honest? I’ve got my eye on IPV Curator. It’s smart, scalable, and built for the kind of creative chaos I deal with daily. It doesn’t just store media—it manages it. It’s like the producer I never had.

You Deserve a Team That Only Needs “Good Enough”

There’s probably someone out there who’s still using USB drives or naming their folders “NEWNEWEST.” And maybe that’s your match.

But me? I need more.

So, Shared Drive, thank you. For the memories. For the mess. For teaching me what not to settle for.

But it's time I moved on—to something smarter, faster, and frankly, way more organized.

Love always,
A burnt-out creative who’s finally done searching 10 subfolders for “that one b-roll clip of the CEO on a boat.”

Ready to break up with your shared drive too?

You deserve better. (We can help.)