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December, 31 1969

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Martin Coles

An experienced and entrepreneurial full-stack marketing leader/geek. Devoted to delivering exceptional ROI through data-driven, conversion-centered design, innovation, and technology, balancing creativity with operational and commercial acumen to add value and drive demand.

content production remote working Video Future of Video

How Adorama’s “create no matter what” campaign thrived during a year of social distancing
By Martin Coles / February 2, 2021
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Enterprise Video Hybrid Working In-House Studio

adidas Runtastic Selects IPV to Support its Studio Video Team's Move to Hybrid Working
By Martin Coles / January 11, 2021
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Enterprise Video In-House Studio Mobile Video

How Top Fitness Apps Are Using Video to Capitalize on New Year's Resolutions
By Martin Coles / January 7, 2021
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Enterprise Video Media & Entertainment Hybrid Working

How WarnerMedia Studios Shifted to Hybrid Working
By Martin Coles / January 5, 2021
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Enterprise Video Hybrid Working In-House Studio

So you want to launch an in-house content studio. Here’s what you need to know.
By Martin Coles / December 22, 2020
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Enterprise Video Hybrid Working In-House Studio

Has Your In-House Video Studio reached Critical Mass?
By Martin Coles / December 17, 2020
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Executive Report Media & Entertainment Business Continuity

Business continuity is about survival, but done right, it can help media companies flourish
By Martin Coles / December 15, 2020
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Broadcasting Video Production Remote Editing

C is for Cookies (and Curator): How Sesame Street Smoothly Transitioned to Remote Production
By Martin Coles / December 10, 2020
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Remote Editing System Integrator APAC

IPV and Digistor Bring Game-Changing Cloud-Based Video Workflows to the APAC Region
By Martin Coles / December 10, 2020
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MAM Executive Report Media & Entertainment

A seller’s market for creatives: how media organizations can retain top talent and protect revenue
By Martin Coles / December 8, 2020
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remote working video editing Video Production Future of Video

How Crew Cuts Kept Producing High-End Video During its Shift to Remote Operations
By Martin Coles / December 3, 2020
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Executive Report Media & Entertainment Digital Transformation

Avoiding Production Disruption is Critical to Preventing Loss of Ad Revenue
By Martin Coles / December 1, 2020
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MAM remote working Remote Editing Future of Video Sports Production

How the Bengals Kept Millions of Fans Engaged During Lockdown
By Martin Coles / November 30, 2020
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Executive Report Media & Entertainment Digital Transformation

Executive Report First Look: The M&E Industry's Need for Digital Transformation
By Martin Coles / November 23, 2020
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MAM Video Production Remote Editing

How Food & Wine Español Dished Up Fresh Remote Video & Live Stream Workflows
By Martin Coles / November 17, 2020
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MAM News Broadcasting Video Production Remote Editing

Tackling the New Normal for the Broadcast Industry
By Martin Coles / November 12, 2020
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AI MAM Remote Editing Metadata

MAM:Explained! Why You Should Care About Metadata Logging and How AI Services Can Help
By Martin Coles / November 10, 2020
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MAM News production remote working Broadcasting Video Production Future of Video

What does the future of video production actually look like?
By Martin Coles / November 5, 2020
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MAM News production remote working Broadcasting Video Production Future of Video

State of Broadcast: Election 2024
By Martin Coles / November 3, 2020
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archive Broadcasting Ad Revenue

Political Ads are Huge Revenue Drivers for Creators and Broadcasters Alike
By Martin Coles / October 30, 2020
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